Mortgage protection is a simplified, quick issue insurance that is used to protect our client’s greatest asset. Mortgage protection plans are designed to provide a death benefit to pay off all, or a portion of, a client’s mortgage. Optional riders are available in most states, such as disability income and return of premium, which refunds all, or part of, the premium paid if the policy is unused. This product, offered by many of our carriers, can be customized to fit each client’s needs and budget.


Everyone wants to ensure that their family is protected and provided for no matter what happens. At Equis Financial we have partnered with the top life insurance companies to provide our agents with a comprehensive portfolio of term life, whole life, and Indexed Universal Life insurance products. With these products, our agents are able to offer competitive rates at any level of coverage.


The loss of a loved one in death is an emotionally difficult experience. Final expense plans are designed to remove, or offset, the financial stress that is associated with death. Our clients are able to use final expense plans to help their clients prepare for this difficult time. These plans are available in varying coverage amounts to fit a variety of budgets. Due to the diversity of our carriers, Equis agents are able to find coverage for their clients no matter what their current health status may be.


Disability insurance can help you replace a portion of your income when you are sick or injured and unable to work. Many people use disability coverage to provide payments for their mortgage, vehicles, or other household expenses during that difficult time. Having this kind of coverage helps our clients to have peace of mind, knowing that in the event of a disability they will still have a monthly income. Individuals must qualify for disability coverage, which is dependent on a number of factors including current health and medical history, age, and occupation.



Indexed Universal Life insurance (“IUL”) is the fastest growing type of life insurance in the industry today. IUL is a form of permanent life insurance that provides a death benefit – a valuable resource for family members, business associates or other beneficiaries if a policy holder should die prematurely. The death benefit is generally paid income tax free to beneficiaries — a benefit only available on life insurance. This flexible form of life insurance allows our clients to choose the coverage amount based on the premium they prefer to pay and it also allows them to make changes to it as their needs change. IUL policies can build cash value over time to help provide funds for emergencies, education expenses, supplement retirement income or just to grow assets on a tax-deferred basis. The interest credits to the cash value are linked to the performance of stock market indexes, but are not a direct investment in equities, so the cash value is protected from market loss, providing more protection for the insured. Properly structured policies can provide tax-free retirement income …. and we can show you how!


Critical illness insurance is medical insurance that provides a lump-sum benefit upon diagnosis of a covered critical illness or condition. This payout helps our clients avoid the financial burden that can be created by those illnesses. Our clients have found this benefit payout useful for getting the treatment they want, spending time with their family and friends, keeping their home, and filling in the financial gaps left by most medical insurances. Individuals must qualify for critical illness coverage which is dependent on a number of factors including, current health and medical history, age, and occupation.


An annuity can be used to save for retirement, preserve funds already saved for retirement and to provide a steady stream of income during retirement. They have become a very popular choice for retirement planning, especially with the stock market volatility over the last decade. Annuities are financial contracts between an insurance company and contract owners. Payments into an annuity can be made via a lump sum, or a series of monthly payments to the insurance company. These funds will accumulate on a tax-deferred basis, which can be a tremendous advantage over time. Fixed Index Annuities provide an opportunity for growth without the risk involved with most investments. This is especially attractive to pre-retirees and retirees looking to preserve assets they have built over several decades. Many annuities offer the ability to add optional benefits such as a life-time income rider, which gives clients a guaranteed income no matter how long they live. Our dedicated annuity advisory team is always available to assist our agents in finding the best and most suitable annuity product to fit each client’s needs.

About us

Apex Financial Group LLC. is a partnership of agents and agency builders. Founded in 2017 by industry veteran Ken Reeves. Aprex Financial Group agents nationwide provide their clients with the best life insurance, health, disability long-term care and annuity products on the market today.

Career Change or Part Time Job?

Apex Financial Group is currently looking for hardworking sales people to join our team.  If you would like more information about a career with Apex Financial Group, please contact us at

Need Help?

Your AFG agent will be happy to provide you with more information on any of the insurance products we offer.  You may also fill out the above request form.  Be sure to include your agent's name so we may forward your request to them.

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